Interaction &
Product Designer

Hey, I’m Aditya Sarkar

Aditya Sarkar | Pan-India
Fintech & Data UX
Service Design Strategist
Phygital & IoT Experiences
Aditya Sarkar | Pan-India
Fintech & Data UX
Service Design Strategist
Phygital & IoT Experiences
Aditya Sarkar | Pan-India
Fintech & Data UX
Service Design Strategist
Phygital & IoT Experiences
Aditya Sarkar | Pan-India
Fintech & Data UX
Service Design Strategist
Phygital & IoT Experiences

I design for complex systems. Whether it’s decoding institutional financial data, structuring B2B service ecosystems, or bridging physical and digital interactions, I focus on logic, operational efficiency, and reducing cognitive load.

Selected Work

A collection of case studies focusing on Fintech, Service Design, and IoT Systems.

All works

Axis Bank: Fixing the Broken Activation Metric

Eliminating B2B2C activation friction to drive long-term policy retention for Axis Max Life Insurance.

5-6 Weeks

service strategy / b2b2c ux / user retention

Sukoon: Bypassing Corporate Paranoia

Growing a mental health platform from 50k to 500k users by architecting a B2B2C wedge.

4 Weeks

GROWTH DESIGN / B2B2C / CRO / PSYCHOLOGY

EDGAR Intercepts: Weaponizing Analyst Intuition

Architecturing a Multi-Agent system decoding dense SEC filings to prevent analyst fatigue and mitigate institutional risk.

1 week

ai / mas architecture / fintech / complex data

Presence Illusion: Behavioral IoT Security

Using IoT logic to simulate human presence and behaviorally deter home intrusions.

2 Weeks

iot / design thinking / behavioral design / phygital ux